Question 2What are some takeaways from the Spotify example? Select all that apply.1 pointAdapt based on your team’s goals.Don’t be afraid of trial and error.Never stop improving.Copy others’ models exactly.

Ansoff MatrixUber has collaborated with Spotify to improve the transportation experience of their customers. Uber users can sync their Spotify accounts when hailing an Uber, select a playlist (either their own, or Spotify will have city-specific playlists to choose from) and have the music already playing when they open the car door. Which type of strategy is being used by these companies?Diversification for SpotifyProduct development for UberDiversification for UberNone of the above

Using the Marketing Process Framework and the Marketing Analytics Process, try to address Spotify's strategic challenge: "How can Spotify enhance its customer experience to maximise profits?". In answering this question, try to understand and outline:How Spotify earns its revenue;What their Marketing Process looks like;What their Marketing Analytics Process would look like. You may also want to consider what kind of data, data sources and variables you would need to have and collect in order to address Spotify's strategic challenge - and feel free to put together a quick mental model to show what variables affect Spotify's profits!

Which deliverables did you identify in the supporting materials for this project? Select all that apply.1 pointTablets installed in the bar area of two restaurant locationsClear data points to track metricsA customer loyalty programA plan to train the staff on the new system

Question 3As iterations move over time, ________ and ___________ will save time, energy, and anxiety over the lifecycle of development. (Select two)1 pointa waterfall solutiongetting feedbackadding business valueevaluating the working solution

Question 6Your UX design team is struggling to put their goal statement into a logical format. You suggest using a goal statement template. What does this template say?1 pointOur product gives users the ability to perform actions in a certain order, resulting in completion of the given task. Our product metrics are determined by how users are affected by the product, the actions they take within it, and the type of feedback they provide.Our product will let users perform specific actions which will affect a specific user by an action. We will measure effectiveness by its impact.Our product success is measured by predetermined metrics and is based on the actions the users perform, along with how they perceive the tasks to be completed.