Which of the following scenarios does not exemplify the impact of the macro-environment on a company’s strategic opportunities?Multiple ChoiceWhole Foods introduces stores that are comprised solely of generic products, traffic increases.FitBit introduces a new feature that monitors users’ blood pressure and their sales surge.Because of Volkswagen’s falsified emissions data, consumer confidence in Volkswagen drops precipitously.Sales of Stolichnaya Vodka in the United States dwindle as a result of a boycott of Russian products.Netflix squares off with Amazon Prime as its most potent rival in the streaming television and film industry.

Which of the following is a once successful company that did not adapt to a changing external environment?a.)Appleb.)Googlec.)Blockbusterd.)Amazon

Analyse two ways in which a soft drinks manufacturer might segment the market for its products

In the immediate environment, what is the first factor that affects the consumer?Multiple Choicethe company itselfthe corporate partnersthe competitorsthe consumersthe culture

Which of the following situations is an example of a business using niche marketing:*3 pointsA. A soft drink manufacturer advertises its product during a national television broadcast.B. A national petroleum company offers credit cards for use at its gas and service stations.C. A chemical manufacturer offers a hand soap that contains an antibacterial agent.D. An athletic footwear company produces a line of shoes for children who play soccer.

Brick and mortar retailers must pay attention to the dynamic competitive environment mainly because of competition from:Multiple choice question.the economyfull service wholesalersthe governmentthe Internet