If a laundry soap manufacturer decides to introduce in a developing country a detergent that requires far less water than the detergent it sells in its home country, which global product strategy is the company using?Multiple choice question.Totally new product or serviceSame product or serviceReselling foreign productsGlocalization
Question
If a laundry soap manufacturer decides to introduce in a developing country a detergent that requires far less water than the detergent it sells in its home country, which global product strategy is the company using?Multiple choice question.Totally new product or serviceSame product or serviceReselling foreign productsGlocalization
Solution
The company is using the "Glocalization" strategy. This strategy involves adapting a global product to fit the needs and preferences of a specific local market. In this case, the company is modifying its detergent to require less water, which may be a scarce resource in the developing country.
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