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During qualifying, a salesperson is making sure that customers:Multiple select question.have the authority to buyhave the willingness to listen to a sales messagelike the product being discussedhave a need for the product

Question

During qualifying, a salesperson is making sure that customers:Multiple select question.have the authority to buyhave the willingness to listen to a sales messagelike the product being discussedhave a need for the product

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Solution

During the qualifying process, a salesperson is ensuring that customers:

  1. Have the authority to buy: The salesperson needs to make sure that the person they are speaking to has the power to make purchasing decisions. If not, they may need to speak to someone else within the organization.

  2. Have the willingness to listen to a sales message: The customer must be open to hearing about the product or service. If they are not interested or willing to listen, it will be difficult for the salesperson to make a sale.

  3. Like the product being discussed: While it's not necessary for the customer to already like the product, it can certainly help the sales process. The salesperson can work on building up the product's value and benefits to increase the customer's liking of it.

  4. Have a need for the product: This is perhaps

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