"""With the aim of designing competitive strategies followed by macro goals, the structure and processes of a small technology company of about 50 people active in the field of application software development, based on the GE matrix model, the items that determine the attractiveness and capability of this company were identified in 7 The market in which this company operated. Based on the methodology approved by the consulting team and senior managers, we compiled the GE matrix in each of the company's 7 markets based on the products offered in each market. In order to develop competitive strategies and then the macro-goals, structure and processes of the company, suggest the steps that we should go through from this step onwards, mentioning the details of the activity and the output of each step

After you have compiled the GE matrix for each of the company's 7 markets, the next steps would be as follows:

1. Analysis of the GE Matrix: The first step is to analyze the GE matrix. This involves understanding the position of the company's products in each of the 7 markets. The GE matrix will help you identify which products have a strong market share in attractive markets (high market attractiveness and high business strength), which products are in less attractive markets but have a strong position (high business strength, low market attractiveness), and which products are in attractive markets but have a weak position (low business strength, high market attractiveness). The output of this step is a clear understanding of the company's position in each of its markets.

2. Identification of Strategic Business Units (SBUs): Based on the analysis of the GE matrix, identify the strategic business units (SBUs) of the company. SBUs are individual units within the company that operate independently and can be planned separately from the other businesses. The output of this step is a list of SBUs.

3. Formulation of Competitive Strategies: For each SBU, formulate competitive strategies. This involves understanding the competitive landscape, the company's strengths and weaknesses, and the opportunities and threats in the market. The output of this step is a set of competitive strategies for each SBU.

4. Development of Macro-Goals: Based on the competitive strategies, develop macro-goals for each SBU. These are high-level goals that align with the company's overall strategy and vision. The output of this step is a set of macro-goals for each SBU.

5. Design of Structure and Processes: Finally, design the structure and processes of the company to support the implementation of the competitive strategies and achievement of the macro-goals. This involves defining roles and responsibilities, establishing processes and procedures, and setting up systems and tools. The output of this step is a detailed organizational structure and set of processes.

6. Implementation and Monitoring: Implement the strategies, structure, and processes, and monitor their effectiveness. Make adjustments as necessary based on feedback and results. The output of this step is the successful implementation of the strategies and achievement of the macro-goals.