Which of the below is the correct type of characteristic when we want to target to loyal consumers?Select one:a.Demographicb.Behaviouralc.Geographicald.Psychographic
Question
Which of the below is the correct type of characteristic when we want to target to loyal consumers?Select one:a.Demographicb.Behaviouralc.Geographicald.Psychographic
Solution
The correct answer is b. Behavioural. This is because behavioural characteristics of consumers include aspects like usage rate, loyalty status, readiness to buy, etc. Loyal consumers are those who consistently purchase products from a particular brand, which is a behavioural trait.
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