Question one A recognised Fast-Moving Consumer Goods Company (FMCG) in Kampala has been experiencing a decline in sales in one of the product lines from 17,500 units daily to 12,100 units daily. The company is also faced with an increase in complaints from customers about this particular product line. Management has considered conducting marketing research to provide information and a basis for decisions to be made to see it that sales for the product line improve. Required: a. Assuming you are the marketing expert in this company tasked with executing the marketing research, outline in detail the key elements of the marketing research report format you would use. (5 marks) b. Discuss in detail five (5) the methods you would use for effectively communicating complex statistical information to a non-technical audience. (10 Marks) Question two a. Explain in detail five (5) ways in which marketing research can play a strategic role in creating a competitive advantage for a business. Provide specific examples of how insights derived from marketing research can influence strategic decision-making and enhance a company's market position. (5 marks) b. Discuss in detail three (5) ethical considerations that researchers should be mindful of during field data collection. (10 marks)

The marketing research process is conducted in order for a company to make good decisions because itMultiple choice question.helps the buyer buyeliminates the need to change the productdetermines opportunities and challengesoutlines the 4 P's of marketing

Collecting sales data reports would be an example of what role of marketing research?*2 pointsFuturisticDiagnosticDescriptivePredictiveReactive

The first marketing research priority for a new business is to determine:Group of answer choicesadvertising effectiveness.consumer lifestyle and trends.customer buying behaviour.market potential.

Question 1 Distinguish between customer needs, wants, and demands. Outline and discuss the buyer decision making process. Discuss Maslow’s hierarch of needs as it relates to Marketing. Question 2 Discuss the main marketing considerations for different types of products. Outline and discuss the PLC. Question 3 Discuss the major variables used in segmenting consumer markets. Question 4 Outline the main considerations when setting price. Discuss elastic and inelastic demand using examples. Question 5 Discuss the nature and characteristics of a service. Discuss KPMG 6 pillars. Question 6 Outline the main promotional tools and give advantages and disadvantages. Discussion the main advertising message appeals and give examples of each. Question 7. Outline and explain Bitners 1992 Servicescape model using examples to support your answer.

14.The first step in the marketing research is to:  A. Define the problem and research objectives  B. Develop the research plan  C. Preparation of advertisement copy  D. Collect the information