Which form of utility is added by marketing intermediaries who make products available when they are needed?Multiple select question.TimePossession utilityForm utilityPlace utility
Question
Which form of utility is added by marketing intermediaries who make products available when they are needed?Multiple select question.TimePossession utilityForm utilityPlace utility
Solution
The form of utility added by marketing intermediaries who make products available when they are needed is Time utility and Place utility.
Time utility refers to having products available when customers want them. Marketing intermediaries, such as retailers, can add time utility by extending store hours or offering products online for purchase at any time.
Place utility refers to having products available where customers want them. Marketing intermediaries can add place utility by having physical store locations in areas where customers shop, or by offering online shopping which allows customers to purchase products from any location.
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