Companies usually have all but which of the following goals for creating social media policies and guidelines:Companies usually have all but which of the following goals for creating social media policies and guidelines: Remain compliant with other company policies Replace their employee agreements Educate employee on proper social media Promote and build their brands

What does a social media policy for a business typically specify?Multiple select question.Which social media sites an employee is allowed to access outside of workWhen employees are allowed to use social mediaWhat consequences will be imposed on employees who fail to complyWho is allowed to participate in social media at work

How does having a social media policy benefit a business?Multiple choice question.It prevents customers from complaining online about their experiences with the business.It allows the company to monitor what employees are doing on the Internet after they leave work.It helps prevent employees from posting inappropriate online comments that damage the company's reputation.It provides a legal defense when a customer sues the business over factual errors on its website.

What is the purpose of setting goals in social media marketing?Answer areaTo implement strategic time managementTo guide strategy and measure successTo elucidate progressTo reprimand the audience

What conditions must be present before a company's social media strategy will succeed?Multiple select question.The company's customers must have social media skills.The company's personnel must be competent in using technology.The company must establish a presence on multiple social media platforms.The company must dedicate resources to the effort.Need help? Review these concept resources.

Question 9What guides a company’s social media advertising budget?1 pointThe quarterly sales planThe goals set in a paid social media strategyMetrics from a social media platformInternal resources