Hi Anish,Thank you for your interest in our Marketing opportunity!It is great to see so much interest in the position.This will be a 4-6 month project for for an individual with a passion for Marketing.The main duties will include• Perform market analysis and research on competition as part of the overall marketing strategy project• Collect quantitative and qualitative data from marketing campaigns• Support the marketing team in daily administrative tasks• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)• Prepare promotional presentations• Help distribute marketing materials• Help organize marketing eventsThe ideal person we are looking for would have a strong desire to learn along with professional drive and a solid understanding of different marketing techniques.Is this something you are interested in?Kind Regards,Kelly

Nayl Noormahamod <[email protected]>10:05 (1 hour ago)to meHello Anish,As discussed, please see JD below:Job Brief We are looking for a Marketing Coordinator to join our growing business to support our digital advertising campaigns. Your main responsibilities will include conducting market research, developing digital marketing campaigns and analysing sales data. Our ideal candidate can interpret customers’ behaviour and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you. Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals. Once you have settled in, the role can be flexible with 2-3 days working from our Birmingham office and the rest working remotely from home. Responsibilities• Conduct research to analyse customers’ behaviour (e.g. purchasing habits, trends and preferences)• Design and implement successful digital marketing campaigns• Set up tracking systems for online marketing activities• Track progress with our Sales Team• Identify and analyse competitors• Prepare reports by collecting and analysing marketing data• Collaborate with our design/print provider to produce promotional materials• Craft clear product marketing copy• Organise promotional activities for new services Requirements and Skills• Minimum of 2 years work experience as a B2B Marketing Coordinator or similar role• Knowledge of traditional and digital marketing tools (e.g., LinkedIn, Instagram, Canva and Adobe)• Experience with research methods using data analytics software• Experience with SEO/SEM campaigns• Solid computer skills, including MS Office, web analytics and Google Adwords• Excellent communication and presentation skills• A degree in Marketing or equivalent qualification The Company Cyber security is seeing a significant revenue growth in the UK due to increasing cyber-attacks and the rising demand for digitisation and the adoption of cloud technology. We are a leading player in this market and provides specialist cybersecurity consultancy services that help clients to protect their data, technology, and reputation. We work with clients in the public and private sectors from start up businesses to global enterprises. Working in a highly technical and competitive industry can be challenging but we have managed to create a business that is caring and supportive of our clients and our people. Our culture is shaped by our core values of openness, respect, accountability, honesty, integrity, and leadership.You will be joining a friendly team that balances working hard with having fun! We recognise that our people are our most important assets and have implemented a number of benefits such as a company share scheme, private healthcare and flexible working. Job Types: Full-time, Permanent Salary: £22,000.00-£26,000.00 per year Benefits: • Additional leave • Casual dress • Company events • Company pension • Cycle to work scheme • Employee stock ownership plan • Free parking • On-site parking • Private medical insurance • Sick pay • Transport links • Work from home Schedule: • Monday to Friday Education: • Bachelor's (required) Experience: • B2B marketing: 2 years (required) Ability to Commute: • Birmingham, B31 2TS (preferred) Work Location: Hybrid remote in Birmingham, B31 2TSKind Regards,

Hi Anish,Thank you for your application for the position of Marketing Specialist. We would love to proceed your application to the next stage, which will consist of an initial 15-20 min phone call to run through some initial screening questions with you.Please let me know some suitable dates and times for a call and we can get something scheduled in.

What are a few things that you would keep in mind when planning a marketing campaign?

dentifying market opportunities, developing and testing creative concepts, creating a media strategy and setting a budget and approval are all activities involved in which marketing function?Choose one of the following:1 pointPlanningConversionAwarenessAnalysis and Optimization

Instructions Show a thorough understanding of the task. You must clearly state the objectives of the campaign. Provide a detailed SWOT analysis. Demonstrate a comprehensive knowledge of the concert. Present a complete audience profile, description of buying roles, behaviors, and customer decision- making process. Promotional material must indicate what, where, when, and why of the event, and they should be appealing. Pricing tactics/ discount strategies must be determined and provided. Provided complete income statement; reasonable Return on Investment (ROI); calculations should be accurate and properly organized. Indicate your evaluation metrics. Use relevant data and sources to inspire your strategic decisions. Task description Sarkodie is a powerhouse of rap music and owns the SarkCess brand. The award-winning rapper intends to host his annual Rapperholic Concert on December 25, 2024, at the Grand Arena of the Accra International Conference Centre (AICC) and live stream it. His fans are spread across Africa, the US, and Europe. The previous editions attracted thousands of music fans in Ghana. This year, he wants to reach 124,000 virtual and face-to-face audiences. He wants to sell GHC 6,500,000 tickets (gross). The organizers aim to maintain current audiences and reach new audiences, increasing the number of followers of the SarkCess brand on Instagram, Facebook, and Twitter. They also want to increase traffic to the brand's website. Again, the brand wants to increase engagement and conversation about the Rapperholic Concert on traditional and social media. Tasks A. Develop a practical and comprehensive promotional campaign plan to address the event organizer’s goals. The campaign plan must capture the convert overview, SWOT analysis, objectives, income target, attendance target, ticket prices strategy/ ticket sales tactics, target audiences, audience insights, messages, communication touchpoints, campaign action plan, budget, and evaluation. Your campaign strategy must be evidence-based. 30 points B. Design a loyalty program for the event to maintain existing and new audiences and drive sales for future events. You must indicate the program's objectives and explain how your tactics can help you to achieve the objectives. 10 points Deliverables 1. Campaign plan 2. Loyalty program 3. Sample Facebook, Instagram, and Twitter posts (at least two each). 4. Any other relevant materials