A company wants to investigate the initial reactions of heavy soft-drink usersto a new “all natural” soft drink.

To investigate the initial reactions of heavy soft-drink users to a new "all natural" soft drink, the company could follow these steps:

1. Identify the Target Group: The company first needs to identify who their heavy soft-drink users are. This could be done through market research, surveys, or data analysis.

2. Product Sampling: Once the target group is identified, the company can distribute samples of the new "all natural" soft drink to these individuals. This could be done in a controlled environment, such as a focus group, or in a more natural setting, such as their homes or workplaces.

3. Collect Feedback: After the target group has had a chance to try the new product, the company should collect their initial reactions. This could be done through surveys, interviews, or focus groups. The company should ask about the taste, packaging, and overall impression of the product.

4. Analyze the Data: Once the feedback has been collected, the company should analyze the data to identify trends and common themes. This will help them understand the overall reaction to the new product.

5. Make Adjustments: Based on the feedback, the company can make adjustments to the product, packaging, or marketing strategy as needed.

6. Re-test: After making any necessary adjustments, the company should re-test the product with the target group to see if the changes have improved their initial reactions.

By following these steps, the company can gain valuable insights into how their new "all natural" soft drink is perceived by heavy soft-drink users.