Market research is the __________ investigation of the behaviour, needs, attitudes, opinions, motivations or other characteristics of a whole population or a particular part of a population. A. Sample B. Systemic C. Survey D. Systematic

Market research is an integral part of starting a business and this helps start-up businesses to maximize potential profits. Which of the following statements best describes the characteristics of market research? Pick two answers.*2 pointsMarket research is a profit-making activity which allows for the entrepreneurs to outsource the best technological materials needed for the enterprise.Market research is an information gathering exercise to determine the viability of a product an entrepreneur intends to offer in the market.Market research is an advertising technique which requires attention to detail and accuracy to capture the target market demographics.Market research is the process of gathering information which makes the company more aware of how the people the company hopes to sell to.Market research measures the potential of the product through endorsement and networking of individuals.

Which one of the following is the best explanation of market research?1 A process to collect and analyze information for marketing purposes2 A process to collect and analyze information regarding public opinion3 A process to collect and analyze information to make sound business decisions4 A process to collect and analyze information for product advertising

What are the two main types of market research?Question 5Answera.primary and secondaryb.qualitative and quantitativec.observational and experimentaryd.exploratory and descriptive

In order to determine the right opportunities and identify the challenges that may be faced, marketers rely on marketing research to find the they need to make decisions.

- Describe the steps of the market research.- Describe one example of market research (primary research or secondary research) that, in your opinion, is more effective and discuss your choice.