Multiple Choice QuestionAutomobile companies truly seem to be listening to customers who are environmentally concerned by offering more fuel-efficient cars. Companies are adjusting the ______ factor of the marketing mix.Multiple choice question.promotionproductmarketingprice
Question
Multiple Choice QuestionAutomobile companies truly seem to be listening to customers who are environmentally concerned by offering more fuel-efficient cars. Companies are adjusting the ______ factor of the marketing mix.Multiple choice question.promotionproductmarketingprice
Solution
The correct answer is "product".
Automobile companies are adjusting the "product" factor of the marketing mix by offering more fuel-efficient cars in response to environmentally concerned customers. This is because the "product" aspect of the marketing mix refers to what a company decides to produce and sell to their customers. In this case, the companies are choosing to produce more fuel-efficient cars.
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