RJs is a NZ confectionery manufacturer based in Levin, New Zealand (NZ). RJs started in 1995 with the vision of making licorice-based confectionary “better than anything they could buy”. Now, the company makes a wide range of confectionery products, which it sells through international stockists, on Amazon.com and through a local (NZ) network of distributors, including supermarkets and convenience stores, around the country. The company also has a physical (i.e., bricks and mortar) store in Levin where products can be purchased directly from the company. However, they do not sell products through their website. Instead, the website provides information about where customers can purchase products through resellers. RJs’ website provides an email address and phone number for customers to use to communicate with the company. The website also provides links to its Facebook, Instagram, Tik Tok and Twitter pages and there is a sign-up page to join the RJs community to hear about “cool events, exciting news and special offerings”. If you are a marketing expert, analyze the following question： Pricing is an important component of the marketing mix. Explain why RJs is likely to consider all four pricing approaches (i.e., demand, cost, profit, competition) when arriving at a final price. Then suggest TWO compatible pricing methods RJs is likely to use in the NZ supermarket context.

Retail World (RW) is a major international retail chain, selling groceries, clothing, electronic items, toiletries and homeware items. It has grown rapidly across a number of different countries, offering a broad product range to suit a wide range of customer segments. Growth has been through the expansion of existing stores, the opening of new stores and on-line sales. The new finance director, whose background is in a non-retail environment, is keen to understand the sales trends of the organization, as well as the industry, in order to help develop a strategy which can take advantage of these trends in the future. A business analyst has provided summarised internal sales data for this purpose detailing the last three years of trading and detail the growth in the number of stores and average quarterly sales.The company’s IT systems are fully integrated and associated controls are rigorous, allowing the data to be manipulated in many ways. The number of stores has grown annually and the analyst believes that this is a better indicator of the expected future revenue than simply the passage of time. The average number of stores expected to be in operation in 2019 is 3,700 rising to 4,000 in 2020. The finance director was interested to receive the analysis; however, he also stated that it was not quite as useful as he would have hoped for, commenting, ‘I have been hearing a lot about big data at industry meetings I have attended. I think we should investigate the ways in which we could use this, and the benefits we might hope to obtain from it.’Required:Prepare a briefing note for the Finance Director which outlines ‘big data’ and how it could be used to enhance strategic development within RW

Bhekisizwe CC is a start-up company established by two sisters. It started trading on 1 July 2023 and have a year of assessment ending on 29 February 2024. The sisters make bread and crackers which are suitable for diabetics and sell them at various food markets in the Gauteng region over weekends.  They recently started selling their products in a well-known supermarket. Additional information:Total receipts for the period from turnover                                                          R540 000Capital receipts (from the sale of equipment not included in total receipts)         R28 000Taxable turnover                                                                                                   R554 000Taxable income                                                                                                     R275 300 Assume Bhekisizwe CC does not qualify as a micro business.  Which one of the following state­ments would cause it not to qualify as a small business corporation?

Using your knowledge of distribution strategies and buyer behaviour, explain the approach RJs is using to get its products to market. As part of your discussion, assess the degree to which RJs is using a multichannel marketing approach.

How do companies make their products stand out on store shelves?

3d. The company responded to customer demands for healthier ...The company responded to customer demands for healthier options when it introduced a line of Greek frozen yogurt in 2012. By doing this, Ben & Jerry’s increased _____Blank and minimized the chance of losing customers to the competition.Multiple Choicemarket shareethnocentrismcustomer satisfactionB2B salese-commerce