Which of the following factors wouldn't change an account's optimization score?Changes in auction dynamicsChanges in tracked conversionsRenaming campaignsShifts in spend mix

Which of the following is not included in market optimization?Conversion rate by market channelLanding page improvementsFind business objectives, match, and measure themOptimize allocation of marketing budget

What are two ways optimization score can help marketers succeed?

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score?

Which of these ratios do not directly fall under conversion rate optimization?Impressions to Social Media EngagementsVisitors to Add to CartAll of these are validWebsite visits to Sales

Consider the following scenario: A digital marketer’s recent campaign set a micro performance goal of increasing email signups by 20%. They also set a macro performance goal of increasing purchases by 12%. The results showed that the campaign increased email signups by 25%, but it seemed to have no effect on completed purchases. Based on this data, what action should the digital marketer take for a future campaign? 1 point They should create a new performance goal for increasing leads. They should set a different micro conversion goal that does not involve email signups. They should review and modify email messages to increase conversions. They should measure leads as macro conversions instead of micro conversions.