Select an organisation of your choice that has a strong digital marketing presence. Before answering the questions below, ensure that you select an organisation that canprovide you with all the necessary information. You are required to do research beyond the scope of the prescribed textbook. Additionalsources available to students include EBSCOhost, available via the library website, Learncontent, and additional notes provided by lecturers. All answers must be paraphrased to adhere to The IIE intellectual integrity policy. Studentsare encouraged to make use of the resources on the library website based on paraphrasingand writing assignments. All answers must be referenced according to

A startup entrepreneur developed a ‘Tutorial’ Application for helping the student refreshing  their lessons by accessing the content over Internet. For this he has subscribed to several third parties’ services. Transparent to the student the lessons can be accessed over Laptop or mobile application . This should be termed as (please indicate your Choice):Select one:a. Digital businessb. Example of a digital eco systemc. None of the givend. Digitalization of Application

………………………… seek to promote a specialised body of theoretical and specialised knowledge. A. Archives B. Professional associations C. Information centres D. Libraries

The following institution has been a pioneer in online education in India for the last several years, reflecting entrepreneurial approaches of the Government of India and select IITs: CSIR IIMA NPTEL Intel

All of the following are techniques B2C e‐commerce companies use to attract customers, except:Question 5Select one:a.Virtual marketingb.None of thesec.All of thesed.Online adse.Registering with search engines

What skills are required in digital marketing?Answer areaAnalytical and technical skillsManual labour skillsMechanical engineering skillsCoding skills