Which of the following factors should not be included in PESTLE analysis?Question 13Answera.Government re-cycling policy.b.Competitor activity.c.Proposed reduction in interest rates.d.Demographic changes.
Question
Which of the following factors should not be included in PESTLE analysis?Question 13Answera.Government re-cycling policy.b.Competitor activity.c.Proposed reduction in interest rates.d.Demographic changes.
Solution
The factor that should not be included in a PESTLE analysis is b. Competitor activity.
PESTLE analysis is a framework used to scan the organization's external macro environment. The letters stand for Political, Economic, Sociocultural, Technological, Legal and Environmental.
Competitor activity falls under the industry analysis, which is more related to the micro environment, and is typically assessed using other analysis tools such as Porter's Five Forces.
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