The main characteristic of a product which means perceptible by touch and the customer1 puntoCheapPriceyTangibleIntangible

Which of the following is an example of an intangible product?Group of answer choiceshaircutbreadsmartphonescar

The process of assigning a value to each touch point a consumer has with a brand in terms of its ability to contribute to the final sale of a product is…

Which characteristic of services means they cannot be touched or seen before purchase?Group of answer choicesVariabilityPerishabilityInseparabilityIntangibility

What is the implication of intangibility in services on marketing strategies? * choices: -Focus on physical product attributes -Emphasize customer experience and tangible cues -Ignore customer feedback -Reduce marketing efforts

Context: what is the primarily focus of marketing for goods? - product features and quality -customer experience -tangibility -homogeneity