Objectives of Marketing Audit 1.Marketing Functions 2.Marketing Environment 3.Marketing Strategy 4.Marketing Productivity 5.Marketing Systems 6.Marketing Organisation

The objectives of a marketing audit are:

1. Marketing Functions: This involves a thorough examination of a company's marketing functions to identify areas of strength and weakness. It includes an analysis of the company's product, price, place, and promotion strategies.

2. Marketing Environment: This involves assessing the external factors that can affect a company's marketing efforts. It includes an analysis of the company's competitive, economic, political, legal, technological, and socio-cultural environment.

3. Marketing Strategy: This involves evaluating the company's marketing objectives and strategies to determine if they are aligned with the company's overall business goals. It includes an analysis of the company's target market, positioning, and unique selling proposition.

4. Marketing Productivity: This involves measuring the efficiency and effectiveness of a company's marketing activities. It includes an analysis of the company's sales, market share, customer satisfaction, and profitability.

5. Marketing Systems: This involves assessing the systems and processes that a company uses to carry out its marketing activities. It includes an analysis of the company's marketing information system, marketing planning system, and marketing control system.

6. Marketing Organisation: This involves evaluating the structure and capabilities of a company's marketing department. It includes an analysis of the company's marketing roles, responsibilities, skills, and resources.