Many big brands are working with very diverse models to showcase their products and talk about their services. This change in presenting a brand in the social world is because of –Question 9Answera.Conversational Marketingb.Short form videos are trendingc.Augmented Realityd.Inclusivity matters more than ever now

Product company ABC wear has allocated a significant budget for their content creation team to create short videos for the next year because –Question 11Answera.Augmented reality is trendingb.Micro Communities is the next big thingc.Short form videos are trendingd.Social Commerce is trending

Brand’s use social media to ------------- their brand and -------------- with their audience.Question 17Answera.Humanize, connectb.Humanize, disengagec.Create, similard.Create, dissimilar

Giving consideration to the demographic, geographic, psychographic, and behavioural characteristics. MEDIA insights must be provided. Provide a rationale for your nominated target audience. This can be using existing data online, observations, and examples of existing advertisements for your brand

Personal BrandingHow has the digital revolution made it easier for individuals to brand themselves?Digital media has reduced the cost of reaching out to people as compared with traditional media.Digital media has a much wider reach compared with traditional media.

Ruby a social media strategist working for a global B2C brand, comments on the importance of having stimulating and engaging conversations on the company’s social page because –Question 6Answera.Social commerce is trendingb.Micro communities are on the risec.Conversational marketing on social media is trendingd.Short form videos are trending