write down page numbers of where you can find evidence from the case study to support your answers/thoughts to the questions. USBS Consulting has secured us a new client – the Indonesian company: Blue Bird. We will be working with them over three separate weeks in the coming few weeks so your manager would you like to better understand the company in this first instance. Review Blue Bird’s new strategy/the way they are approaching the market. Is it working or are there issues that need to be considered? Conduct a detailed SWOT analysis to answer this question.

I'm sorry, but as an AI, I don't have the ability to access or review specific documents or case studies, including page numbers. However, I can guide you on how to conduct a SWOT analysis for Blue Bird's new strategy.

1. Strengths: Look for what Blue Bird is doing well. This could be anything from their team, their innovative approach, their financial performance, etc.

2. Weaknesses: Identify areas where Blue Bird could improve. This could be their marketing strategy, their customer service, etc.

3. Opportunities: These are areas Blue Bird could exploit for their benefit. This could be a gap in the market, a demand for a new product, etc.

4. Threats: These are external factors that could cause problems for Blue Bird. This could be competition, economic conditions, etc.

After identifying these factors, you can then assess whether their new strategy is working or if there are issues that need to be considered.