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After clearing the three exposure hurdles, what else must happen for attention to occur?Group of answer choicesan emotional response to the messageA trace element must remain in the mind.conscious awareness of the messageThe audience must remember it forever.

Question

After clearing the three exposure hurdles, what else must happen for attention to occur?Group of answer choicesan emotional response to the messageA trace element must remain in the mind.conscious awareness of the messageThe audience must remember it forever.

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Solution

For attention to occur after clearing the three exposure hurdles, the following must happen:

  1. An emotional response to the message: This means that the message must evoke some sort of emotional reaction from the audience. This could be anything from happiness, sadness, anger, surprise, etc. The key is that the audience must feel something in response to the message.

  2. A trace element must remain in the mind: This means that some part of the message must stick with the audience. This could be a key point, a memorable quote, a striking image, etc. The important thing is that the audience retains some part of the message in their memory.

  3. Conscious awareness of the message: This means that the audience must be aware that they are receiving a message and must be able to understand what that message is. This involves both the perception of the message (i.e., seeing or hearing it) and the comprehension of the message (i.e., understanding what it means).

  4. The audience must remember it forever: This is a bit of an exaggeration, but the idea is that the message must make a lasting impression on the audience. This doesn't necessarily mean that the audience will remember every detail of the message forever, but rather that the main idea or impact of the message will stay with them for a long time.

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