Graded Question 2Lakshmi Ltd., a women-only fashion company, wants to design high-quality comfort wear for working women. The leaders of the company have sensed the market’s desire for the product during the pandemic and aim to redesign their business to manufacture comfort wear over party wear (which are significantly less in demand). To bring about this business change, Lakshmi Ltd. identifies the Design, Production and Finance teams as its targets as per the AIM CAST model. It is due to the trends observed by competitors and market research agencies that this shift in consumer preference could be identified. How can the leaders at Lakshmi Ltd. proceed as a next step to create a sense of urgency in the targets and among other stakeholders?The leaders should send their sales teams and other customer-facing teams to the market to converse with the customers.The leaders should provide the stakeholders with uncomfortable evidence and data – that support their idea.The leaders should take advice from middle-level managers who believe that the company is functioning well currently and should not take risks in unchartered territories.The leaders should form focus groups, each with at least one customer-facing employee. These focus groups should be formed to listen to recorded customer conversations (and feedback) with the organisation’s customer-facing teams so that they can be aligned to the change.1, 2 and 41, 2 and 32, 3 and 41, 3 and 4
Question
Graded Question 2Lakshmi Ltd., a women-only fashion company, wants to design high-quality comfort wear for working women. The leaders of the company have sensed the market’s desire for the product during the pandemic and aim to redesign their business to manufacture comfort wear over party wear (which are significantly less in demand). To bring about this business change, Lakshmi Ltd. identifies the Design, Production and Finance teams as its targets as per the AIM CAST model. It is due to the trends observed by competitors and market research agencies that this shift in consumer preference could be identified. How can the leaders at Lakshmi Ltd. proceed as a next step to create a sense of urgency in the targets and among other stakeholders?The leaders should send their sales teams and other customer-facing teams to the market to converse with the customers.The leaders should provide the stakeholders with uncomfortable evidence and data – that support their idea.The leaders should take advice from middle-level managers who believe that the company is functioning well currently and should not take risks in unchartered territories.The leaders should form focus groups, each with at least one customer-facing employee. These focus groups should be formed to listen to recorded customer conversations (and feedback) with the organisation’s customer-facing teams so that they can be aligned to the change.1, 2 and 41, 2 and 32, 3 and 41, 3 and 4
Solution
The leaders at Lakshmi Ltd. can proceed as a next step to create a sense of urgency in the targets and among other stakeholders by following options 1, 2 and 4.
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Sending their sales teams and other customer-facing teams to the market to converse with the customers will help them understand the current market trends and customer preferences.
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Providing the stakeholders with uncomfortable evidence and data that support their idea will help them realize the urgency and need for change.
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Forming focus groups, each with at least one customer-facing employee, to listen to recorded customer conversations (and feedback) with the organisation’s customer-facing teams will help them align to the change.
Option 3 is not advisable as it involves taking advice from middle-level managers who believe that the company is functioning well currently and should not take risks in unchartered territories. This could potentially hinder the change process.
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