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Which marketing activity helps businesses gather information to compete effectively?Multiple choice question.The marketing mixMarket researchMarketing conceptSelling

Question

Which marketing activity helps businesses gather information to compete effectively?Multiple choice question.The marketing mixMarket researchMarketing conceptSelling

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Solution

The correct answer is "Market research". This marketing activity involves gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service. This information helps businesses understand the market landscape, identify opportunities and threats, and compete effectively.

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