Post-Test: What is one of the assumptions of the social responsibility theory?Multiple ChoiceMedia professionals should be accountable only to the market, not society as a whole.The media cannot take responsibility for material that eventually leads to crime.Under no circumstances should the government intervene with the media, even it is for the public good.Media should be self-regulating within the framework of the law.

Pre-Test: What is one disadvantage in having the media regulate itself for ethical conduct?Multiple ChoiceLicensed media professionals are subject to more government control.The standards for codes of behaviors are often too stringent.Media practitioners often have limited independent control over their work.Media professionals are even more likely to expose colleagues who they believe have transgressed.

Post-Test: Why are media professionals unlikely to identify colleagues who may practice unethical methods?Multiple ChoiceThey have independent control only over the work that they themselves produce.They want to keep the standards for conduct of behavior as ambiguous as possible.They understand that media professionals are not required to be licensed in order to practice.Their colleagues may treat them with hostility if they reveal problems in the organization.

Post-Test: Why are public editors or reader advocates important to media organizations?Multiple ChoiceThey are necessary to spell out the company’s standards on everyday operations.They can get continued access to news sources in exchange for confidentiality.They can balance the issues of responsibility and profits within the industry.They can act impartially as judges in disputes between the public and the media organizations.

The public typically takes what type of a perspective toward the media?Group of answer choicesA holistic perspective, considering all aspects of a situation within its specific contextA proactive perspective, debating the potential risks of harmful actions triggered by media portrayalsA reactive perspective, debating where blame should be placed after an event generating concern has occurredA passive perspective, waiting to hear what experts have to say

Question 1 of 10Why are media potentially so effective?A.Their quality is controlled by the government.B.Media are all around us.C.They don't cost anything to use.D.All of the above