Goals of Project:Increase revenue by 15% in the first six monthsIncrease visitor time on the website by 10% in the first three monthsIncrease customer email collection by 50% in the first 12 monthsExpand online ordering to four third-party delivery platforms in the first three monthsResolve all urgent technical issues reported by customers in the first three monthsDeliverables:Digital photograph collection of food and business locationOnline content archive, including written content and existing graphics/mediaOnline ordering embedded in the landing pageOnline ordering loyalty programAvailable on third-party delivery platforms (e.g., Uber Eats, Postmates, DoorDash, and GrubHub)Staff training on new ordering processScope and Exclusion:In-scope: New design of websiteAdd new photos to websiteAdd rewritten and new content to websiteOnline ordering functionality and payment optionsStaff trainingInformation and content for third-party delivery platformsOut-of-scope: Social media managementRebranding of the company logo and colorsImplementing online chatOnline-only menuBenefits and CostsBenefits: New options for customers to order foodIncrease in sales through this new medium of online orderingPersuade more customers to purchase food with better quality photos and copyIncrease search engine rankings with website improvementsGrow email list from opt-ins to online promotionsIncrease online awareness through third-party delivery platformsCosts: Website designer: $6,500Photographer: $1,000Staff training: $2501 pointI’ve reviewed the charter!4.Question 4As a project manager overseeing the launch of the website redesign, use the strategies outlined in question two and the charter above to write at least five tasks for the project.1 point

Digital photograph collection of food and business locationOnline content archive, including written content and existing graphics/mediaOnline ordering embedded in the landing pageOnline ordering loyalty programAvailable on third-party delivery platforms (e.g., Uber Eats, Postmates, DoorDash, and GrubHub)Staff training on new ordering process

As a project manager for an online retailer, you meet with your company’s head of customer service and are asked to establish a rewards program and monitor the number of repeat online customers. Your team launches a finished website that introduces a new rewards program and add a link to the website on all new order confirmation emails. Which of the following is a project deliverable in this scenario?1 pointLaunch a finished website that introduces a new rewards programEstablish a rewards programMonitor the number of repeat online customersMeet with your company’s head of customer service

Question 5An independent food truck vendor wants to grow its customer base. Which of the following is a specific business goal for this company? 1 pointWe want to increase our number of customers by 50% over the next 12 months. To do that, we will add two popular specials as standard menu items and introduce an efficient mobile payment kiosk. We want to increase the number of customers that we serve each year to increase our year-over-year revenue. To do that, we will sell more meals and make it easier for customers to pay. We want to increase our total number of customers this year. To do that, we will introduce more menu items and make it easier for customers to pay for their orders.We want to increase the number of meals we sell.

Question 9As a project manager, your team has been tasked to come up with a new service that increases customer engagement by 4% within one year. The team implements a new service, a website has gone live, catalogs have been printed and delivered, orders have been received, and customer engagement starts to go up. A year later, customer engagement has increased by 2%. What is this an example of?1 pointA successful implementation of OKRs A failed project launchA failed project landingA successful project landing

Question 4As a project manager for an online retailer, you meet with your company’s head of customer service and are asked to improve the response time to customer email inquiries by 15 percent by the end of the first quarter. Your team creates email templates for responding to typical questions from customers and produces an end-of-quarter report that shows a 17 percent improvement in response time after your templates were implemented. Which of the following is the project goal in this scenario?1 pointCreate email templates for responding to typical questions from customersMeet with your company’s head of customer serviceProduce an end-of-quarter report that shows an improvement in response timeImprove the response time to customer email inquiries by 15 percent