As a member of the creative team, Lisa is responsible for the nonverbal elements of the message that determine the visual look of the ad. Lisa is a(n)Question 9Answera.publicity expert.b.accounts executive.c.art director.d.creative director.e.copywriter.

___ are the individuals in the creative services department of an ad agency who conceive the ideas for the ads and compose the advertising message.Group of answer choicesAccount executivesCopywritersMedia plannersArt directors

A lot of attention is focused on creativity because people who _____ are known to be creative.Multiple choice question.subjected to advertisementswork in accounting departmentsdevelop an advertising messageare a part of focus groups

After completing the Gantt chart, Katherine assigned different levels of responsibility to members of the project team, and to some of the project stakeholders. She noted that the company CEO wanted final approval on all wardrobe choices for the models, even though the marketing team came up with the vision and design for each clothing shoot.Katherine's RACI will include the project sponsor and the marketing team. Although the marketing team is _________ for video shoot design elements, the CEO is _________ for the wardrobe selection.a.)consulted; responsibleb.)responsible; accountablec.)informed; accountabled.)accountable; responsible

What attracts the most attention in a print ad or banner ad (per unit of page/screen)?a) Illustrationb) Headlinec) Textd) Logo

When an advertisement uses an image from a famous painting or a well-known piece of music, we call this _____________________________.Question 19Answera.significationb.Guccic.connotationd.denotatione.intertextuality