Why did Curtis Wilkie write "Words Triumph Over Images"?A.To encourage audiences to get news from TV instead of newspapersB.To explain the reaction to the storm from people of New OrleansC.To explain why he thought newspapers did a better job of covering Hurricane Katrina than other mediaD.To make fun of newspaper reporters who made up stories about the disaster

In "Words Triumph Over Images," what does Curtis Wilkie identify as a weakness of television?A.It tells too many personal stories.B.It takes a long time to present information.C.It doesn't include enough images.D.It doesn't provide enough context.

Why are visuals important to media relations?Group of answer choicesToday’s media landscape has become highly screen based.All of the above.Providing visuals, such as videos and photographs, makes the journalist’s job easier.Visuals are persuasive and emotive.Resources for photojournalism have reduced and use of image banks increased.

Text 1The current climate of press coverage amounts to the rather vulgar phrase: “If it bleeds, it leads.” Caring little for legitimate journalistic practices, the modern press is reduced to sensationalized fear mongering. One finds difficulty in even acquiring a weather report without hearing of a serious risk to health and family. The competition for ratings and lure of an audience has been a serious detriment to the pursuit of truth. They have sacrificed the steak for the sizzle.Text 2Appreciating the value of journalists can be as simple as reading a blog. The recent surge in the blogging format allows for any person to post content that any other person can access. In this new free information era, a filter is needed against an inundation of material. Media professionals pare down redundancies, inaccuracies, and exaggerations to an easily consumable form. Journalists have the training to present accessible information and the resources to pursue new information in the development of stories.7 Mark for reviewThe author of Text 1 would most likely regard the “filter” in Text 2 as

Media seeks to understand and reflect society, but societal trends are also influenced by the media. Since effective media represents and contributes to society, the development of an advertising or public relations campaign always begins with research, and the insights gathered from this research are used to shape the campaign's messaging. Advertisers can also target their audience with the demographic and psychographic information of a magazine's readership, which is available in the magazine's media kit. So the messages in an advertisement are not just creative musings from a copywriter at an advertisement agency – they are carefully crafted to resonate with the target audience.8Mark for ReviewABCWhich option best describes the main idea of the text?AAdvertisements are designed to reflect the preferences of consumers.BEffect of media on society is visible through impact of advertising campaigns.CMedia strategies correspond to the mindset of the target audience.DAdvertisements are simply random musing in carefully crafted forms of media.

How has the rise of digital media changed the journalist-audience relationship?Group of answer choicesAudiences are still unable to contribute much to the news.Journalists are now less worried about being fact-checked.Journalists can proactively crowdsource information for stories.Journalists can have a more conversational tone in their writing.