An online retail store has hired you as a consultant to review their data and provide insights that would be valuable to the CEO and CMO of the business. The business has been performing well and the management wants to analyse what the major contributing factors are to the revenue so they can strategically plan for next year.The leadership is interested in viewing the metrics from both an operations and marketing perspective. Management also intends to expand the business and is interested in seeking guidance into areas that are performing well so they can keep a clear focus on what’s working. They would also like to view different metrics based on the demographic information that is available in the data.A meeting with the CEO and CMO has been scheduled for next month and you need to draft the relevant analytics and insights that would help evaluate the current business performance and suggest metrics that would enable them to make the decision on expansion.Remember, thinking from the perspective of business leaders allows you to analyse the data more effectively and present better insights.Access the links in the resources below to better understand how business leaders think and approach business performance.

Question 4An e-commerce website collects, observes, and analyzes its customers' online behaviors. Then, it uses the insights gained to choose when to put certain products on sale. What business practice does this describe?1 pointPerformance measurementData-driven decision-making Organizing dataAnalytical thinking

A data analyst is researching the buying behavior of people who shop at a company’s retail store and those who might shop there in the future. During the analysis, it will be important to stay in communication with the people who most often interact with these shoppers. They are members of the executive team.1 pointTrueFalse

How the business analytics can help the company in improving its operation

0:00[MUSIC] With this course, you'll become an expert on strategic business analytics. As we'll explain later, we'll help you develop four sets of skills needed to leverage value from data. Analytics, IT, Business, and Communication.Play video starting at ::25 and follow transcript0:25We'll discuss a wide variety of examples from the business world. Different functions such as marketing or supply chain, and different sectors such as the telecommunications sector, the retail sector, the public sector, and so on. In order to analyze the related data. We'll present different techniques, use the strategic business analytics. How to find groups of similar and dissimilar observations. How to find relationships between causes and consequences. How to make forecasts, and how to make all those techniques relevant for your business.Play video starting at :1:4 and follow transcript1:04Actually, we will pay special attention to the business aspect of those questions.Play video starting at :1:9 and follow transcript1:09What is the actual problem we want to solve? And how can we make our conclusions really convincing, actionable, and efficient?Play video starting at :1:19 and follow transcript1:19At the end of each module, there will be a recital of the different techniques for helping you to wrap up the tools and techniques presented during this module.Play video starting at :1:31 and follow transcript1:31There will be then a quiz to complete. For the last module, we will require you to produce a business level output of your analysis that will be evaluated by the other partic

How should an organization ensure that its business analytics initiatives are on the right track?  A. By avoiding the measurement of outcomes.  B. Establishing clear metrics and KPIs to gauge the success.  C. Solely relying on anecdotal feedback.  D. Assessing success based only on financial gains.