Sometimes called buyer’s remorse, ________ is the internal conflict that arises from an inconsistency between two beliefs or between beliefs and behavior.Multiple Choicean internal locus of controlpostpurchase cognitive dissonanceself-actualizationan external locus of controlpsychological risk
Question
Sometimes called buyer’s remorse, ________ is the internal conflict that arises from an inconsistency between two beliefs or between beliefs and behavior.Multiple Choicean internal locus of controlpostpurchase cognitive dissonanceself-actualizationan external locus of controlpsychological risk
Solution
The answer is postpurchase cognitive dissonance. This term refers to the regret or anxiety a consumer may feel after making a purchase. It often occurs when a consumer fears that they may have made the wrong purchase decision or feels there might have been a better alternative.
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