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Exporting is often all a company needs to internationalise when… Group of answer choices Production costs fall with scale and foreign markets require little or no product adaptation. The ratio of per-unit production cost to transport cost is low. Trade barriers are high and products are not easily transported. Different markets require significant product adaptation.

Question

Exporting is often all a company needs to internationalise when… Group of answer choices

Production costs fall with scale and foreign markets require little or no product adaptation.

The ratio of per-unit production cost to transport cost is low.

Trade barriers are high and products are not easily transported.

Different markets require significant product adaptation.

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Solution

The correct answer is: "Exporting is often all a company needs to internationalise when production costs fall with scale and foreign markets require little or no product adaptation."

Here's why:

  1. When production costs fall with scale, it means that the more units of a product a company produces, the cheaper it becomes to produce each unit. This is often due to the spreading of fixed costs over a larger number of units. If foreign markets require little or no product adaptation, it means the company can sell essentially the same product in these markets as it does in its home market. This makes exporting a relatively easy and cost-effective way to internationalise.

  2. The ratio of per-unit production cost to transport cost being low is not necessarily a condition for a company to internationalise through exporting. While it's true that lower transport costs can make exporting more attractive, they are not the only factor to consider. Other factors, such as market demand, competition, and trade barriers, can also play a significant role.

  3. High trade barriers and products not being easily transported would actually make exporting more difficult, not easier. Trade barriers can include things like tariffs, quotas, and regulations that make it more costly or complicated to export products. If a product is not easily transported, it could also increase the cost and complexity of exporting.

  4. Different markets requiring significant product adaptation would also make exporting more difficult, not easier. If a company has to significantly adapt its product for different markets, it could increase the cost and complexity of exporting. It might also require the company to have a deeper understanding of the foreign market, which could be more difficult to achieve through exporting alone.

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