True or false? Customers buy benefits, not components or features.TrueFalse

True or False: Customers purchasing patterns will always match a companies’ preferred channel for selling its products.TrueFalse

True or false? A company can have multiple customer segments.

True or False: A key component of a product – especially in consumer goods – is the product packaging.TrueFalse

True or False QuestionThe tools and techniques for analyzing exactly why consumers purchase what they purchase have been perfected and are quite exact.True false question.TrueFalse

True or False: Businesses often spend significantly more money on creating customer access for their products/service than they spend on advertising1 pointTrueFalse