During the end of the semester, HIT students  have been identified as frequent consumers of Switch, Red Bull and Kambucha energy drinks. This is an example of behavioral market segmentation based on*3 pointsA. economic status.B. loyalty response.C. rate of use.D. occasion response

As social influencers, Kevin Parry, Jessica Kalil, and Terrell & Jarius may be a part of the ________ for a consumer and impact their consumer behavior.Multiple Choicemarketing mixinternal physiological needsexternal social environmentpurchase situationlearning and memory

______ segmentation forms market segments based on the way consumers use a product, such as more frequently or with greater loyalty.Multiple choice question.LifestyleBehavioralBenefitSubstantial

Identifying the Target ConsumersWhich of the following market segments should Kurkure Lite target with its marketing strategy? Do note that different segments have different motivations behind their snacking habits and hence would prefer a different snack brand.(More than one option may be correct.)Children who purchase their own snacksTeenagers✕ IncorrectYoung working professionals✕ IncorrectMature working professionals

Analyse two ways in which a soft drinks manufacturer might segment the market for its products

________ is the study of how individuals, groups, and organizations select, buy, use, and disposeof goods, services, ideas, or experiences to satisfy their needs and wants.Select one:a. Target marketingb. Psychographic segmentationc. Product Differentiationd. Consumer behavior