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Indian Railways announces a 10% increase in the prices of train tickets for long-distance journeys. In response, passengers opt for alternative modes of transportation such as buses or flights, leading to a decline in demand for train tickets. What factor is most likely contributing to this high price sensitivity of demand?

Question

Indian Railways announces a 10% increase in the prices of train tickets for long-distance journeys. In response, passengers opt for alternative modes of transportation such as buses or flights, leading to a decline in demand for train tickets. What factor is most likely contributing to this high price sensitivity of demand?

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Solution

The factor most likely contributing to this high price sensitivity of demand is the availability of close substitutes. In this case, the alternative modes of transportation such as buses or flights serve as substitutes for train travel. When the price of train tickets increases, passengers find it more economical to use these substitutes, leading to a decline in demand for train tickets. This is a common occurrence in markets where close substitutes are available - consumers tend to switch to a substitute if the price of a good or service increases significantly.

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