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Your product has a selling price of $26 with a margin of 15%.  Your company has a lease for office space that is $200,000.  The payroll for the entire company is $2.1 million.  The advertising costs are $525,000.  How many units does your company need to sell in order to break even?

Question

Your product has a selling price of 26withamarginof1526 with a margin of 15%.  Your company has a lease for office space that is 200,000.  The payroll for the entire company is 2.1million. Theadvertisingcostsare2.1 million.  The advertising costs are 525,000.  How many units does your company need to sell in order to break even?

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Solution

To calculate the break-even point, we first need to determine the contribution margin per unit. The contribution margin is the selling price per unit minus the variable cost per unit. In this case, the variable cost per unit is the cost of the product, which can be calculated using the margin percentage.

  1. Calculate the cost of the product: The margin is the difference between the selling price and the cost, expressed as a percentage of the selling price. So, if the selling price is 26andthemarginis1526 and the margin is 15%, the cost of the product is 26 * (1 - 15/100) = $22.1.

  2. Calculate the contribution margin per unit: The contribution margin per unit is the selling price per unit minus the variable cost per unit. So, the contribution margin per unit is 2626 - 22.1 = $3.9.

  3. Calculate the total fixed costs: The total fixed costs are the sum of the lease for office space, the payroll for the entire company, and the advertising costs. So, the total fixed costs are 200,000+200,000 + 2,1 million + 525,000=525,000 = 2,825,000.

  4. Calculate the break-even point in units: The break-even point in units is the total fixed costs divided by the contribution margin per unit. So, the break-even point in units is 2,825,000/2,825,000 / 3.9 ≈ 724,359 units.

So, your company needs to sell approximately 724,359 units to break even.

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