Which descriptor is MOST applicable to unpaid search engine marketing?*2 pointsBoth increasing hits on a website and most effective key wordsIncreasing hits in a websiteMost effective keywordsUsing only one search engine

Question:-The use of online and offline promotion techniques to increase the audience of a site is known as _________.Choices:- Quality score Search engine marketing Traffic building campaign Search engine optimisation

How does paid search compare to search engine optimization (SEO)?1 point

Bid for keywords to display your content in search engines

Which of the following factors should you consider when optimising your website for search engines?Colour schemeRecycled contentInspiring business nameSite popularityQuestion 2 of 523851274What should be the first step of a structured SEO plan?Identifying your ad budgetBuying an analytics softwareSetting up your presence on social media sitesKeyword researchQuestion 3 of 523851274When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?Social media followingBid valueDomain authorityAverage number of visitors to the company's websiteQuestion 4 of 523851274Fill in the blank:Short strings of specific keywords with low search volume are called ___________.Long-hair keywordsLong-tail keywordsHigh-relevance keywordsTop-tail keywordsQuestion 5 of 523851274Which of the following would be an ideal goal for an SEO plan?Increasing social media likes and followsIncreasing how many relevant people visit your websiteShowing your website to as many people as possibleBeing in first place in SERP for any keyword

Which of the following is true about Meta Keywords for the Google Search Engine?