Is there ‘tension’ between this special interest group and the drink retailer? Explain youranswer.3. How does this special interest group ‘control’ the marketing (price, product, promotion,packaging, place) of your drink? Explain your answer

Analyse two ways in which a soft drinks manufacturer might segment the market for its products

10 Analyse one role of product packaging in promotion.

A beverage chain provides a user experience every time a customer uses their loyalty card, reward points are accumulated, and redeemable at any of their locations, which then prompts discounts to be sent via text. This is a good example of which of the following?ResponsesSales pitchingSales pitchingBrand buildingBrand buildingCrowdsourcingCrowdsourcingOmnichannel MarketingOmnichannel Marketing

You have just been appointed by Watson’s Water (Watson’s) to administer a marketingprogramme for the company. The company manufactured and distributed purify-guaranteed,non-carbonated bottled drinking water to supermarkets and convenient stores in Hong Kong. Thecompany’s aim is to build strong economic and social ties by promising the customers to deliverhigh quality products with good services and at a fair price. In order to do this, Watson’s wantsyou to build a strong marketing network for them. To achieve this, Watson’s want you to writedown:1)What is a marketing network? (3 marks)2) How does marketing network relating to the concepts of relationship marketing? (5 marks)3) Designate the components of what you perceive to be a marketing network for Watson’s.(12 marks)

Market Segmentation is concerned with? Group of answer choicesassessing promotional requirementsunderstanding different parts of an organisation to managecreating distinct subsets with common needslooking at the price of a product to market