Question 4As a digital marketer for a tutoring business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.1 pointWhat grade is your child in?How far do you live from the tutoring center?How often do you help your child with homework?How many days a week does your child do homework?
Question
Question 4As a digital marketer for a tutoring business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.1 pointWhat grade is your child in?How far do you live from the tutoring center?How often do you help your child with homework?How many days a week does your child do homework?
Solution
The question is asking for psychographic characteristics, which are related to attitudes, interests, and behaviors. From the options given, the following questions would help segment by psychographic characteristics:
- How often do you help your child with homework?
- How many days a week does your child do homework?
These questions are related to the behaviors and attitudes of the parents and children towards homework and studying, which are psychographic characteristics. The other two questions are related to demographic (What grade is your child in?) and geographic (How far do you live from the tutoring center?) characteristics, not psychographic.
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