Find a successful campaign of your choice, explain how the brand hasused paid social media advertising to achieve its campaign success (Pleaseindicate the social media channel, explain why this social media platform hasbeen chosen, its ad placements, explain how the ad placements work andthe results – only one social media channel is required)

A critical component to success in social media marketing is the understanding ofMultiple choice question.fine art and literaturethe traditional advertising industry and practicesthe management and measurement toolsweb design and hosting

One of the advantages of using social media, is that it allows businesses to Blank______.Multiple choice question.eliminate the use of word-of-mouth promotionseasily communicate with customersdelete unfavorable posts about the companyeliminate all other forms of advertising

Select all that applySuccess with social media marketing requiresMultiple select question.comprehensive education in advertisinglarge promotional budgetsunderstanding of the management and evaluation toolsknowledge of the social networks

Select all that applySocial media marketing normally includesMultiple select question.creating brand pages on social media platformsdata mining social networks for members' personal informationselling products directly to consumers through social media sitesmonitoring and responding to questions and comments

Question 6What should a company consider when deciding which social media platforms to use for their campaign? Select all that apply.1 point Platforms that offer the most competition for a companyPlatforms that a company has not advertised onPlatforms that a company has an established audience on Platforms that a company is familiar with