Assess the advantage of using sampling in marketing research as opposed to a census.Group of answer choicesSampling guarantees 100% participation from the populationSampling is less time-consuming and more cost-effectiveSampling eliminates the need for any statistical analysisSampling provides more accurate responses from the population

The main advantage of using sampling in marketing research as opposed to a census is that sampling is less time-consuming and more cost-effective.

Here's a step-by-step explanation:

1. Time and Cost Efficiency: Conducting a census, which involves collecting data from every member of a population, can be very time-consuming and expensive. On the other hand, sampling involves collecting data from a subset of the population, which is quicker and cheaper.

2. Practicality: In many cases, it's not practical or even possible to reach every member of a population. Sampling allows researchers to gather useful data without needing to reach every individual.

3. Manageability: The data collected from a sample is often easier to manage and analyze than data collected from an entire population. This can lead to quicker insights and decisions.

4. Accuracy: While it's not guaranteed that sampling will provide more accurate responses from the population, if the sample is chosen correctly (i.e., it's representative of the population), the results can be very accurate.

However, it's important to note that sampling does not guarantee 100% participation from the population, nor does it eliminate the need for statistical analysis. In fact, statistical analysis is crucial in sampling to ensure that the sample is representative and the results are valid.