Your firm has decided to localize its products and services to meet local market demands. A good approach to use would be ________ segmentation.Question 21Select one:A.end-useB.geographicC.benefitD.imageE.custome
Question
Your firm has decided to localize its products and services to meet local market demands. A good approach to use would be ________ segmentation.Question 21Select one:A.end-useB.geographicC.benefitD.imageE.custome
Solution
The best approach to use when a firm decides to localize its products and services to meet local market demands would be B. Geographic segmentation. This strategy involves dividing the market based on geography such as nations, states, regions, cities, or neighborhoods. This allows the firm to tailor its products and services to meet the specific needs and preferences of customers in different regions.
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