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When striving to create the best possible sample, which of the following characteristics can an MRP NOT control?It comes from a clearly defined population.It is created accurately.It is created honestly.It is completely representative of the population

Question

When striving to create the best possible sample, which of the following characteristics can an MRP NOT control?It comes from a clearly defined population.It is created accurately.It is created honestly.It is completely representative of the population

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Solution

The characteristic that an MRP (Marketing Research Process) cannot control when striving to create the best possible sample is "It is completely representative of the population".

Here's why:

  1. "It comes from a clearly defined population": This is something that can be controlled in the MRP. The researcher can define the population from which the sample will be drawn.

  2. "It is created accurately": This is also within the control of the MRP. The researcher can ensure that the sample is created accurately by following proper sampling procedures and techniques.

  3. "It is created honestly": This is within the control of the MRP as well. The researcher can ensure that the sample is created honestly by avoiding any bias or manipulation in the sampling process.

  4. "It is completely representative of the population": This is the characteristic that cannot be controlled by the MRP. Despite best efforts, it is impossible to guarantee that a sample is completely representative of the population. There will always be some degree of sampling error, which is the difference between the characteristics of the sample and the characteristics of the population.

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