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An intangible asset that is measured as the consideration paid less the fair value of the net identifiable assets is calledMultiple choice question.a bargain purchase.development.accretion.goodwill.

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An intangible asset that is measured as the consideration paid less the fair value of the net identifiable assets is calledMultiple choice question.a bargain purchase.development.accretion.goodwill.

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Solution

The correct answer is d. Goodwill.

Goodwill is an intangible asset that is associated with the purchase of one company by another. Specifically, goodwill is the portion of the purchase price that is higher than the sum of the net fair value of all of the assets purchased in the acquisition and the liabilities assumed in the process. The nature of goodwill comes from a company's reputation, brand time, customer relations, and employee morale, among other things.

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