A manufacturer of equipment for boats is interested in producing a new type of marine radio with an emergency homing beacon. It is expensive to set up production, so the manufacturer wants to determine the level of interest in purchasing such a device before money is invested in this venture. The company is located in the West Coast, which is it primary market. The company decides to randomly select 12 of the marinas on the West Coast and then demonstrate the prototype to all of the boat owners at these marinas and gauge the potential market for the device. What sampling method did the company use to gather its data?*1 pointclustered random samplingstratified random samplingsimple random samplingsystematic random samplingNONE OF THESE
Question
A manufacturer of equipment for boats is interested in producing a new type of marine radio with an emergency homing beacon. It is expensive to set up production, so the manufacturer wants to determine the level of interest in purchasing such a device before money is invested in this venture. The company is located in the West Coast, which is it primary market. The company decides to randomly select 12 of the marinas on the West Coast and then demonstrate the prototype to all of the boat owners at these marinas and gauge the potential market for the device. What sampling method did the company use to gather its data?*1 pointclustered random samplingstratified random samplingsimple random samplingsystematic random samplingNONE OF THESE
Solution
The company used the method of cluster random sampling to gather its data. In this method, the total population is divided into groups, or clusters, and a random sample of these clusters are selected. All observations from the selected clusters are included in the sample. In this case, the marinas are the clusters.
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