Challenging TraditionWhile a lot of brands appeal to culture, some brands take the opposite route and make it a point to challenge traditional expectations. Take a look at the ad below:According to you, which traditional belief is the ad opposing? [POLL]"Women are not as productive in the workplace.""Women should not work long hours.""Women should prioritize their family over their careers.""Women are not good leaders."

Decide if the following advertisements are used in a masculine or in a feminine culture:1. A commercial for a sports car, emphasizing speed, power, and performance with the slogan“Drive with power and speed.”2. An advertisement for a luxury handbag, emphasizing elegance, sophistication, and style withthe slogan “Carry sophistication with you.”3. A commercial for a high-performance computer, emphasizing speed, efficiency, andproductivity with the slogan “Master efficiency, dominate the competition.”4. An advertisement for a home cleaning service, emphasizing comfort, relaxation, andconvenience with the slogan “Relax, we've got this.”5. A commercial for a gym, emphasizing competition, strength, and achievement with the slogan“Push harder, achieve more.”6. An advertisement for a spa, emphasizing relaxation, pampering, and beauty with the slogan“Find your inner peace.”7. An advertisement for a cooking class, emphasizing creativity, experimentation, and socialinteraction with the slogan “Bring creativity to the table.”8. An advertisement for a yoga class, emphasizing balance, peace, and spirituality with theslogan “Find balance, find peace.”9. A commercial for a high-tech security system, emphasizing control, power, and protectionwith the slogan “Protect what matters most.”10. An advertisement for a healthy meal delivery service, emphasizing wellness, nutrition, andconvenience with the slogan “Eat well, live well.”11. An advertisement for a dance class, emphasizing grace, expression, and creativity with theslogan “Let your creativity soar.”12. A commercial for a personal finance software with the slogan “Take control of your money.”

What is one reason why gender has lost its value as a way of identifying a target market for most marketing campaigns?Group of answer choicesWomen earn less money than menOver time more women joined the workforce in equal numbers to men.Women typically stay home and raise childrenThe “pink tax” undermines advertising

What’s the rationales behind the contemporary branding practices.

Examples of sexism include undervaluing women’s work and engaging in hiring and promotion practices that effectively exclude women from an organization.Group of answer choicesTrueFalse

What social influences tend to make women less likely to reach leadership positions?Multiple select question.Persistence of sexist attitudes throughout women’s lives.Failure to recognize gender discrimination.Resistance to women in leadership positions is so widespread that success is almost impossible.Existence of increased obstacles once women reach leadership positions.