Which of the following theories suggests that the poor strive to imitate the rich and to restore their self- and public-image through the consumption of luxury goods? a. The theory of socialist capitalism. b. Marxism. c. Goffman’s dramaturgical theory. d. The theory of conspicuous consumption.
Question
Which of the following theories suggests that the poor strive to imitate the rich and to restore their self- and public-image through the consumption of luxury goods? a. The theory of socialist capitalism. b. Marxism. c. Goffman’s dramaturgical theory. d. The theory of conspicuous consumption.
Solution
The theory that suggests that the poor strive to imitate the rich and to restore their self- and public-image through the consumption of luxury goods is d. The theory of conspicuous consumption. This theory was developed by economist and sociologist Thorstein Veblen in his book "The Theory of the Leisure Class" published in 1899. Veblen argued that people spend money on expensive goods and services to display their wealth and social status, even when they can't afford them. This behavior is not driven by the utility or functionality of the goods, but by the desire to be seen as wealthy and successful.
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