The promotional mix can be used to: (1) inform prospective buyers about the benefits of the product; (2) __________; and (3) remind them later about the benefits they enjoyed by using the product. 1.explain how to use the product 2.inform customers of pricing changes 3.persuade them to try it 4.lure customers away from competitors’ products 5.inform customers of complementary offerings
Question
The promotional mix can be used to: (1) inform prospective buyers about the benefits of the product; (2) __________; and (3) remind them later about the benefits they enjoyed by using the product.
1.explain how to use the product
2.inform customers of pricing changes
3.persuade them to try it
4.lure customers away from competitors’ products
5.inform customers of complementary offerings
Solution
The promotional mix can be used to: (1) inform prospective buyers about the benefits of the product; (2) persuade them to try it; and (3) remind them later about the benefits they enjoyed by using the product.
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