The following question is asked verbally by an interviewer to a study participant in a store in front of other people: 'How many times do you drink and drive per month. Please provide an estimated number.' What type of bias might be the response prone to?

Which of the following could problems with consumer interviews?*1 pointA. non-random sampleB. The identification problemC. response biasD. a and b

When does bias occur?Group of answer choicesWhen the sample is not representative of the population of interest.When the sample size is not large enough.When the research topic is too broad.All of the other responses.

A market research company is conducting a study to assess the likelihood of people purchasing life insurance in the Western Cape. The research team aimed to survey a sample of 500 individuals across the Western Cape. After extensive efforts, only 320 people responded to the survey, raising concerns about the representativeness of the sample. What error occurs in survey research when a significant portion of selected survey participants do not provide their responses or refuse to participate in the survey, leading to potential bias in the results? Group of answer choicesResponse errorAdministrative errorSelection errorNon-response error

Gavin, a supermarket employee, approached 50 random customers and asked whether they would be willing to discuss what they liked most about the store. He interviewed the 47 who said yes.Is this sample of the supermarket's customers likely to be biased?yesnoSubmit

Which source of bias often results when questions are sensitive in nature such that respondents may not want to answer truthfully?Group of answer choicesInterviewer EffectNon-response biasUndercoverageQuestion type biasMisleading response bias