What are the Four C's of Design?

The Four C's of Design refer to a popular concept in the design industry, particularly in the field of graphic design. These are:

1. Contrast: This refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece to create visual interest, excitement and drama.

2. Repetition: This involves repeating visual elements such as lines, shapes, images, textures, etc. to unify and strengthen a piece by tying together individual elements. It helps to create association and consistency.

3. Alignment: This refers to the placement of elements such that they line up along common edges (vertical, horizontal, diagonal, etc.), creating a more cohesive, organized design.

4. Proximity: This involves grouping related items together to create a relationship between them. It helps to organize information, reduce clutter, and increase viewer comprehension.

These principles are used to create balance, unity, and variety in a design, making it more effective and engaging.