The app for the grocery retail chain Whole Foods informs consumers when they are near one of their stores and even detects when they are visiting a competitor's store, at which point it sends them messages to lure them back to Whole Foods. This illustrates the concept of ______ in the marketing mix.Multiple choice question.placepriceproductpromotion
Question
The app for the grocery retail chain Whole Foods informs consumers when they are near one of their stores and even detects when they are visiting a competitor's store, at which point it sends them messages to lure them back to Whole Foods. This illustrates the concept of ______ in the marketing mix.Multiple choice question.placepriceproductpromotion
Solution
This illustrates the concept of "place" in the marketing mix. The "place" element of the marketing mix refers to the distribution channels used to get the product to the customers, and in this case, it's about the location of the stores and how Whole Foods uses its app to inform customers about their nearby stores and even when they are visiting a competitor's store.
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